Goal Setting After the Fog Clears

“When we drank, goal setting felt impossible because we were so trapped by the ‘now appeal’ of alcohol. All we could think about was where our next drink was coming from, itching to get off work so we could swing by the liquor store. We didn’t have the mental capacity to consider goal setting realistically. Now that you’ve been sober for a few months, you can visualize a future, make plans, and set goals. Isn’t that crazy?”

After I said that mouthful, I grinned at my client. She sheepishly smiled back as she processed that what I was saying was true.

Marc Lewis, in The Biology of Desire: Why Addiction is Not a Disease, talks about “now appeal,” which is the idea that choosing our substance of choice instead of abstaining at a moment of craving is driven by dopamine uptake, so immediate rewards (the alcohol and/or the other drugs you want to consume) are more compelling than long-term rewards (not pissing off your partner who you love dearly for the 10th time). Now appeal explains why when you have a craving, you feel like you will die if you don’t drink right then and there because alcohol hijacked your brain. Your brain mistakenly thinks you need alcohol to live instead of essentials like food, so it goes into survival mode and freaks out if you don’t have alcohol now.


Once you’re sober for some time, your brain starts to rewire itself, and this panicked need for a drink eases up. You can come up for air and look out onto the horizon, and what do you see? Your future. What a gift.


Once sober, you can start to set goals for anything you want, which is my favorite thing to do with clients. If we were able to stop drinking one of the world’s most addictive substances, we can absolutely do anything.

Speaking of goals, here is a worksheet to help you walk through goal setting and of course, if you want further support, schedule a consultation for 1:1 coaching with me here.